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My Profile

Culture building is an area of struggle and concern for most organizations. As a brand story consultant, I help business leaders communicate inspiring stories that highlight messages like brand purpose and values, improve employee commitment, and build a high-performance culture that drives business growth. Currently, I work as a consultant with a unicorn start-up, Icertis.

I am also a business author. I have authored Booming Brands - a best-selling book series with CNBC on new-age 'Made in India' brands, and Booming Digital Stars - a National Bestseller on India's Creator Economy. These books were widely acclaimed by eminent academicians, Indian government leaders, business executives, and venture capitalists. In addition, I have written around 100 articles on brand building with many renowned publications, including Forbes.

In the past, I have worked variously with think tanks like the World Bank, corporates like Deloitte and Cognizant, and unicorn start-ups like FirstCry. I earned my MBA from XLRI, Jamshedpur, and have taught branding at some of the leading MBA institutes in India like MICA and XLRI and ed-tech platforms like Kraftshala and upGrad. I have also been invited to speak at fora such as TEDx, Josh Talks, Google Business Group, IITs, and IIMs.

Besides, I am the curator of iPamnani, a non-commercial visual storytelling initiative with the mission to inspire people through the fascinating journeys of business leaders. For my contribution to social initiatives, I was appreciated by various non-profit organizations, including New York Cares, Cents Ability and Komen Breast Cancer Foundation in the USA, and TiE in India.

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