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My Profile

Brands are emotionally unattractive without meaningful stories. I help business leaders communicate authentic, inspiring stories that elevate people's love, respect, and advocacy for their brands. Appealing brands pull talent, customers, and investors and drive business growth.

I have written 3 bestselling books on brand stories and 100 articles on brand building with publications like Forbes, CNBC, and Brand Equity (The Economic Times). My writings have been widely acclaimed by eminent academicians, Indian government leaders, business executives, and venture capitalists. 

I have worked with think tanks like the World Bank and TiE, corporates like Deloitte and Cognizant, and unicorn start-ups like FirstCry and Icertis. I earned my MBA from XLRI, Jamshedpur, and have taught branding at some of the leading MBA institutes in India like MICA and XLRI, and ed-tech platforms like Kraftshala and upGrad. 

Besides, I am the curator of iPamnani, a non-commercial visual storytelling initiative with the mission to inspire people through the fascinating journeys of business leaders.

I have spoken at TEDx (5 times), Josh Talks, Google Business Group, IITs, and IIMs. For my contribution to social initiatives, I was appreciated by various non-profit organizations, including New York Cares, Cents Ability and Komen Breast Cancer Foundation in the USA, and TiE in India.

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