Hi, I am a brand storyteller. These days, even great brands struggle to stay in a prominent position because their differentiation diminishes as competition increases. I curate real-world inspiring stories that help to differentiate and elevate a brand's identity in a crowded market. An appealing brand identity drives growth and expands profit margins.
I have written a bestselling book series Booming Brands with CNBC and 70 plus articles in publications such as Forbes. Besides, I have over 14 years of experience in brand building and data analytics with Think Tanks such as The World Bank and TiE (The Indus Entrepreneurs), corporates such as Deloitte, HSBC, and Cognizant, and start-ups such as FirstCry.
Besides writing and brand building, I love public speaking and teaching. I have spoken at various reputed platforms such as TEDx, Josh Talks, Google Business Group, and IIT Bombay. I teach branding at MBA colleges such as MICA and ed-tech platforms such as Kraftshala.
Also, I am the curator of iPamnani, a non-commercial visual storytelling initiative with the mission to inspire people through path-breaking ideas of business leaders. For my contribution to social initiatives, I have been appreciated by various non-profit organizations, including New York Cares, Cents Ability & Komen Breast Cancer Foundation at New York, USA, and TiE (The Indus Entrepreneurs) in India.
I earned my MBA from XLRI, Jamshedpur, and B.E. (computer engineering) from IET-DAVV, Indore.