Articles
I write on branding and marketing strategy
My 100 plus articles are published in the below publications
To read an article, please click on the links mentioned below publication names
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Stories – makers and breakers of brands, Financial Express
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8 key reasons for the struggle of successful brands in new markets, Forbes
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Creator economy: All that glitters is not always gold, Forbes
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Influencer marketing: 8 commandments to invest cautiously, Forbes
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How to use storytelling to build your startup's culture, Forbes
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6 ways how diversity, equity, and inclusion act as powerful enablers of business performance, Forbes
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Creator economy is here. How to stand out in a world of creators and influencers? Forbes
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From cash crunch to conflicts with investors: The early signs of crumbling businesses, Forbes
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How to convey a brand message using a rebirth storyline, Financial Express
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How to convey a brand message using a quest storyline, Financial Express
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How to convey a brand message using voyage and return storyline, Financial Express
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How to convey a brand message using rags to riches storyline, Financial Express
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How a storyteller helps in creating an entrepreneur’s brand, Financial Express
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How organizations can create an attractive employer brand, Financial Express
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Secret of a brand's growth or downfall: Organisational culture, Forbes
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What is the maker or breaker of a brand, Financial Express
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Why good storytelling is essential in the business world, Forbes
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How storytelling drives brand growth, Financial Express
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How can marketers increase their return on investment? Forbes
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How personality helps in differentiating brands, Financial Express
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How to create a powerful brand, Financial Express
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The difference between a company's mission, vision and purpose, Forbes
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How celebrities can act as a catalyst in creating consumer connect, Financial Express
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Businesses, here's how to plan for the new battlefield, Forbes
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How Mascots can act as a brand booster, Financial Express
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Why should you advertise?, The Economic Times (Brand Equity)
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Music, an essential part of marketing, The Economic Times (Brand Equity)
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Why marketers need to focus on personalisation, The Economic Times (Brand Equity)
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Connecting brands via communication in noisy times, The Economic Times (Brand Equity)
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Data ethics: An unconsidered element of brand reputation, Forbes
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10 Cs driving demand for thought leadership marketing, Entrepreneur
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10 entrepreneurial lessons from 'Baahubali 2: The Conclusion', Entrepreneur
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10 entrepreneurial lessons from Aamir Khan's film based on wrestling, Entrepreneur
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10 entrepreneurial lessons from movie 'Sachin: A Billion Dreams', Entrepreneur
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5 Indians who testify that ‘Content Is King’, Advertising Age
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David & Goliath: Relationships keep on changing, Business World
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10 entrepreneurial lessons from movie 'The Walk', Entrepreneur
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10 entrepreneurial lessons from movie 'Moneyball', Entrepreneur
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How Goli befriended Goliath to make humble vada pav a national snack, Firstpost
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10 entrepreneurial lessons from Movie: 'Miracle', Entrepreneur
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Modernize your marketing with these brilliant tactics, Entrepreneur
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Role of associations in building brand perceptions, Business World
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Top Gear : Building scalable, sustainable and sellable business, Entrepreneur
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7 incredible things that we can imbibe from birthday boy Narendra Modi, Business Insider
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Learn how to market yourself by seeking inspiration from 'Gabbar', Business Insider
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10 more weapons required to win the battle of mindshare, Business Insider
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10 business lessons from the Baahubali's war, Business Insider
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Decoding nervous system of fastest growing internet companies, Business Insider
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Here comes another marketing model for e-commerce, The Economic Times