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What makes some brands win while others struggle to get noticed?
Learn what winning brands do differently.
Practical masterclasses in brand building, innovation and storytelling, drawing lessons from India's leading new-age brands.
Help your team understand how great brands are built and what it takes to build one.
In Conversation with Raj Shamani
My books on branding and go-to-market strategy
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Praise for my books
"Using journeys of remarkable Indian companies, Harsh Pamnani has written an interesting primer on brand building. A highly relevant read."
Harsh Mariwala, Chairman, Marico
"A masterclass in start-up branding."
Deep Kalra, Founder and Chairman, MakeMyTrip
"Introduces the vital concept of 'trust-market fit' ― an absolute prerequisite for any founder."
Sanjiv Mehta, Executive Chairman, L Catterton India, and Former Chairman and CEO, Hindustan Unilever Limited
"Harsh’s book explores brand building in start-ups. He has garnered insights by direct interviews with investors and start-up CEOs."
Janmejaya Sinha, Chairman, Boston Consulting Group (BCG) India
"Harsh has captured that essence of the ‘brand building’ process for Indian brands."
Suresh Narayanan, Former Chairman and MD, Nestlé India
"An invaluable playbook on go-to-market strategy."
Manoj Kohli, Former Country Head, SoftBank India, and Former
CEO and MD, Bharti Airtel
"Harsh Pamnani energetically and purposefully brings to life the trials, tribulations, and successes of a dozen-odd founders who are reshaping domains, marketplaces, and paradigms in the country."
Sunil Kant Munjal, Chairman, Hero Enterprise
"An essential handbook for anyone interested in understanding how to create an admirable brand from scratch."
Ronnie Screwvala, Co-founder and Chairman, upGrad
"Harsh has done a great job of bringing together insights from some of the brightest minds and remarkable new-age brands."
Anand Deshpande, Founder, Chairman and MD, Persistent Systems
"The inspiring journeys of some of the youngest brands of India, articulated in the 2nd volume of Booming Brands, is an excellent read."
Harsh Goenka, Chairman, RPG Enterprises
"Harsh Pamnani puts forward many of the key principles that lie at the foundation of creating standout brands."
Harish Bhat, Former Brand Custodian, Tata Sons
"A practical, highly relevant guide for founders building in India."
Prashanth Prakash, founding partner, Accel India
"I have always felt the need for these stories to be told more widely for other entrepreneurs to benefit from them and for others to get inspired."
GV Ravishankar, MD, Peak XV (Sequoia Capital India & SEA)
"Harsh Pamnani made a signal contribution to the marketing literature in India."
Rishikesha Krishnan, Vice Chancellor, Ashoka University and Former Director, IIM Bangalore and IIM Indore
"Built a playbook from the ground up, using India’s own data and India’s own founders."
Avnish Bajaj, Founder and Investor, Z47 (Matrix Partners India)
"Provides sharp and in-depth analysis of marketing strategies deployed by start-ups that have had a significant impact on the Indian market."
Rama Bijapurkar, India’s Leading Expert on Market Strategy and
Consumer Behaviour
"Harsh Pamnani made a signal contribution to the marketing literature in India."
Kartik Hosanagar, Professor, The Wharton School, University of Pennsylvania
"Harsh Pamnani has 'cracked the code' for brand-building in arguably the world’s most ascendant market—India."
David Bell, Former Professor, The Wharton School, University of Pennsylvania
"Masterfully reframe go-to-market as a problem of trust, drawing on sharp, practical insights from some of the leading minds in India’s startup ecosystem."
Anindya Ghose, Professor, NYU Stern School of Business
"Harsh Pamnani traces the journey from inception to taken-for-grantedness of a number of new and great 'Made in India' brands."
Anand Narasimhan, Professor, IMD Switzerland
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