Bhuvan Bam Told Me He Used To Make Rs 3000 Singing The Whole Month, Ft. Harsh P, Author, XLRI Alum
Harsh Pamnani was far from being a model student. In fact, in his time at XLRI Jamshedpur, he struggled to maintain a good grade. It was with a lot of struggle and effort, and some really great friends that Harsh maintained his marks.
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Come placement season, he decided to sit out. As he shares with us, he wanted to work at a start-up, but there were none that came to recruit. Finally, at the advice of a professor, he did get placed. But at the same time, he cracked a role at First Cry, a start-up in kids' wear and items.
Having worked at First Cry for some time, Harsh decided he needed more stability in life and so moved to a cushy corporate job at Cognizant. He wrote his first book Booming Brands while working.
As he shares with us, Harsh featured some of India’s most iconic new brands in his book.
Published by CNBC, the book was a success and very well received. So well, in fact, that CNBC asked Harsh to write a Volume 2. After due consideration, Harsh decided to quit his job and devote full time to his writing.
He shares stories of the real Pad Man of India, Mr Arunachalam Muruganantham, and Anand Kumar, the founder of Super 30, featured in his books.
Then, in 2020, when COVID-19 hit us, Harsh felt the negativity hit him hard. He found inspiration though, in an idea to write a 3rd book on India’s booming digital brands - the creators who have made a mark on social media.
From Bhuvan Bam to Kabita’s Kitchen, Ranveer Allahbadia and Prajakta Koli, Harsh’s book contains stories that throw light on the struggles and lives of creators.
Harsh shares how he works as a brand consultant as well as an author. He shares highlights on how to think about a career, how to keep off the beaten track, how to forge your own path, and how to be the master of your own future. Here are some highlights:
📘If you want to grow in a super crowded field, you have to stand out; and to stand out, you need to create a personal brand.
📘If you want to build a brand on social media, choose a field where you can become an expert.
📘Vernacular communication is key to marketing and business growth in rural India.
📘When you have chosen an unconventional path, don’t compare yourself with people on the conventional path.
📘Walking a conventional path can provide safety, but it also becomes monotonous.
0:00 Highlights
1:19 Recap from Part 1
1:32 Covering Indian Brands' Successes
3:15 Pedigree of a Tier-1 institute opens doors
4:24 The REAL Padman
6:31 Choosing an unconventional path in Writing
8:16 Making Money vs Following Passion
12:02 Power of Storytelling
13:37 Booming Digital Stars
16:37 How to create a Personal Brand?
19:08 How to choose a Career Path?
21:10 AltUni
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