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Articles

My 100 plus articles on branding and marketing strategy

What brands can learn from Go First's downfall,

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Influencer marketing: 8 commandments to invest cautiously,

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Ten ways to establish your personal brand

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Stories – makers and breakers of brands

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How to use storytelling to build your startup's culture

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Six ways marketers can leverage creator economy

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8 key reasons for the struggle of successful brands in new markets

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6 ways how diversity, equity, and inclusion act as powerful enablers of business performance

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Creator economy is here. How to stand out in a world of creators and influencers?

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Creator economy: All that glitters is not always gold

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Storytelling: Not just a good old practice

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From cash crunch to conflicts with investors: The early signs of crumbling businesses,

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